Move The Crowd Records (MTC) was established at the end of 2004 and remains at the forefront of Aotearoa (New Zealand) Urban Music. After label deals with Universal Music Australia and Warner Music New Zealand over the years, MTC is now a fully independent mainstay of the music industry in NZ, Australia and beyond.

Along with the success of Smashproof and Sid Diamond, MTC has also had commercial and critical success with artists that include Kidz In Space, Sir T, Ashley Hughes, Swizl Jager and Luke-W.